GTM systems and pipeline
Clay infrastructure, email campaigns, lead lists, and the data tools behind them. Built for tech companies that need outbound pipeline. Three years. Twenty-plus engagements. Real numbers below.
Tables, enrichment, scoring, waterfall logic. Built to spec, owned by the client.
Email, LinkedIn, phone, direct mail. Copy written by an operator. Sustained 4-6% reply rates.
Scrapers, monitors, enrichment engines. When off-the-shelf software doesn't solve the problem.
Section A
Each one started as a client problem that off-the-shelf software couldn't solve.
Franchise owner data is scattered across FDD filings, state registries, and store locators. This resolves multi-unit operators across brands, locations, and filings. 80 brands, 17,000 accounts, 5,200 owners mapped. AI-powered natural language queries.
franchise.gtm.garden →SAM.gov is slow and unreliable. Federal contractors miss deadlines and amendments. This syncs daily, tracks amendments, and runs AI analysis per opportunity. MCP server integration with Claude Desktop. 12,800+ opportunities tracked.
samalerts.app →LinkedIn profile to mobile number enrichment. Most tools charge per seat or require minimums. This is per-use, no seats, no minimums.
idcenrich.xyz →GTM operators need lists their VAs can't build — niche markets, signal-based targeting, ghost contacts. Wholesale list desk with verified email and mobile. Fixed pricing, 48-72 hour delivery.
gtmlists.com →Section B
Anonymized. Real numbers from real engagements.
| Engagement | Business outcome |
|---|---|
|
Outbound Campaign Management
Home services tech company · 12 weeks
|
All-time best quarters 63% reply-to-meeting rate 165 interested leads 2M ARR milestone reached |
|
GTM Infrastructure Build
Workers' comp insurance provider · 60 days · $5,000
|
Client expanded and hired reps 5-10% positive reply rate 142,300 ICP records 4 active states |
|
Call Intelligence System
B2B SaaS company · 5 business days · $3,000
|
Clay system ingests + analyzes calls Next steps auto-flagged Pushes to Slack for visibility 5-day delivery |
|
GTM Infrastructure + Ongoing
AI-powered marketing analytics company · 16 months across two engagements
|
$30B+ ad spend optimized by client ABM lead promoted during engagement Salesforce parent-child mapping (36k records) Renewal monitor tracking decision-maker moves MQL prioritization workflow for growth team Event list building (incl. Cannes) |
Fractional cold callers: one caller's first day on a list built here — 63 dials, 11 conversations, 3 meetings, 1 deal closed at $36K/year.
References available on request. All client names kept confidential.
Section C
When a list isn't enough. Clay infrastructure, email systems, copy, and campaigns. 60-90 day builds. The client owns everything at the end.
ICP definition, account architecture, Clay table builds, list creation. First list delivered by week one.
Cold email sequences written in the client's voice. Follow-up systems wired. Sending infrastructure set up and warmed.
Emails sending. Replies routed. Hot leads flagged. Weekly briefs. Copy iterated based on what's working.
Full knowledge transfer. Playbooks, Looms, documentation. The client runs it — or it keeps running on retainer.
Investment: $5,000–$8,000 for the build (60-90 days). Optional ongoing retainer at $2,000–$3,500/mo.
Included: Clay infrastructure, email setup, list building, copywriting, campaign management, weekly briefs, full handoff documentation.
Not included: Ads, social media management, SEO, branding. Pipeline and the systems that create it.
Section D
Sales leader background. Learned Clay to anchor a consulting offer. Turned out the systems side was the stronger play. Three years, twenty-plus tech companies.
Most GTM consultants write strategy decks and hand off spreadsheets. This work is different — Clay tables, email infrastructure, state database scrapers, enrichment tools, and the copy that gets replies. The tools on this site exist because client needs turned into products.
Direct engagements only. No agency middleman, no subcontractor layer. The work goes to the client, not a junior.
Founded by Drew Coryer. GTM Consulting Co., based in Colorado. Operating since 2023.
Section E
Book a 30-minute working session. Review current outbound, find what's broken.
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