GTM systems and pipeline
Clay infrastructure, email campaigns, lead lists, and the data tools behind them. Built for tech companies that need outbound pipeline. Three years. Twenty-plus engagements. Real numbers below.
Tables, enrichment, scoring, waterfall logic. Built to spec, owned by the client.
Email, LinkedIn, phone, direct mail. Copy written by an operator. Sustained 4-6% reply rates.
Scrapers, monitors, enrichment engines. When off-the-shelf software doesn't solve the problem.
Section A
Each one started as a client problem that off-the-shelf software couldn't solve.
Franchise owner data is scattered across FDD filings, state registries, and store locators. This resolves multi-unit operators across brands, locations, and filings. 80 brands, 17,000 accounts, 5,200 owners mapped. AI-powered natural language queries.
franchise.gtm.garden →SAM.gov is slow and unreliable. Federal contractors miss deadlines and amendments. This syncs daily, tracks amendments, and runs AI analysis per opportunity. MCP server integration with Claude Desktop. 12,800+ opportunities tracked.
samalerts.app →LinkedIn profile to mobile number enrichment. Most tools charge per seat or require minimums. This is per-use, no seats, no minimums.
idcenrich.xyz →GTM operators need lists their VAs can't build — niche markets, signal-based targeting, ghost contacts. Wholesale list desk with verified email and mobile. Fixed pricing, 48-72 hour delivery.
gtmlists.com →Section B
Anonymized. Real outcomes from real engagements.
| Engagement | Business outcome |
|---|---|
|
Outbound Engine
Home services
|
Built outbound from zero Best quarters in company history Hit $2M ARR |
|
GTM Infrastructure
Insurance
|
Scaled outbound into new states Client hired reps to handle pipeline |
|
Call Intelligence
B2B SaaS
|
Call data sitting unused now drives action Team sees what matters in real time |
|
GTM Infrastructure + Ongoing
AI SaaS
|
$30B+ ad spend optimized through better data Sales and marketing aligned on one pipeline ABM lead promoted during engagement |
One caller's first day on a list built here — 1 deal closed at $36K/year.
References available on request. All client names kept confidential.
Section C
When a list isn't enough. Clay infrastructure, email systems, copy, and campaigns. 60-90 day builds. The client owns everything at the end.
ICP definition, account architecture, Clay table builds, list creation. First list delivered by week one.
Cold email sequences written in the client's voice. Follow-up systems wired. Sending infrastructure set up and warmed.
Emails sending. Replies routed. Hot leads flagged. Weekly briefs. Copy iterated based on what's working.
Full knowledge transfer. Playbooks, Looms, documentation. The client runs it — or it keeps running on retainer.
Included: Clay infrastructure, email setup, list building, copywriting, campaign management, weekly briefs, full handoff documentation.
Not included: Ads, social media management, SEO, branding. Pipeline and the systems that create it.
Section D
Sales leader background. Learned Clay to anchor a consulting offer. Turned out the systems side was the stronger play. Three years, twenty-plus tech companies.
Most GTM consultants write strategy decks and hand off spreadsheets. This work is different — Clay tables, email infrastructure, state database scrapers, enrichment tools, and the copy that gets replies. The tools on this site exist because client needs turned into products.
Direct engagements only. No agency middleman, no subcontractor layer. The work goes to the client, not a junior.
Founded by Drew Coryer. GTM Consulting Co., based in Colorado. Operating since 2023.
Section E
Book a 30-minute working session. Review current outbound, find what's broken.
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